Shinsegae
Every Moment is a Gift
Family Month Campaign
All illustrations by Maggie Enterrios
May is 'Family Month' in Korea. To celebrate, legendary luxury shopping mall, Shinsegae, launched a month-long campaign centered around the beautiful mantra "Every Moment is a Gift".
For this campaign, I illustrated a series of posters for print and digital media, on-site and OOH advertising, POS and large-scale retail displays.
Installation of Maggie Enterrios' illustrations at Shinsegae
On-site Art
Artwork was adapted to be used across the shopping center, both on the exterior and interior of the Shinsegae main campus building, located in Myeongdong, Seoul.
In addition to interactive displays, large-scale banners and signage graced the main entrance, elevators and spanned across 2-floor high-traffic escalator areas, creating multiple touch-points for shoppers.
Installation of large-scale retail displays
Above, see one of the large-scale displays within the Shinsegae shopping center. Fitted with QR codes and screens, these displays linked customers to tailored gift guides along with several interactive games and contests.
Illustration
The team at Shinsegae chose several key phrases to be illustrated:
Every Moment is a Gift, Love, Celebrate, Thanks and Give.
I customized their chosen type treatment with hand-illustrated swashes and shading.
Each phrase, in turn, was adapted into a single signature poster.
Each phrase, in turn, was adapted into a single signature poster.
All artwork was created in Adobe Photoshop
Promotional Materials
The Every Moment is a Gift artwork appeared on many giveaway items and take-aways including gift bags and boxes, coffee carriers, prize booklets and product packaging.
The Shinsegae Family Month campaign runs through the end of May at the main branch located in Myeongdong, Seoul.
To see more of my illustration work and keep up with my latest projects, follow me on Instagram @littlepatterns or visit my website, littlepatterns.com
-Maggie Enterrios