SheaMoisture Packaging Illustration
Illustration, Packaging, Spot Graphics
Long-time client SheaMoisture brought me onboard to illustrate their new and updated collections: reimagining the label artwork as well as spot illustrations of key ingredients. See the first couple collection illustrations below.
All artwork was completed and delivered digitally as layered files and included one color ingredient along with a white linework variant. The illustration style was meant to feel hand-rendered but modern, with watercolor texture that compliments each label's unique color scheme.
courtesy SheaMoisture
courtesy SheaMoisture
POWER GREENS COLLECTION
Key Ingredients:
Moringa, Avocado, Kale, Matcha and Green Algae
"Specially formulated with Fair Trade Shea Butter and a blend of Moringa, Avocado, Kale, Matcha and Green Algae, this revitalizing formula leaves hair nourished with up to 7x more shine*. Unveil your hair’s healthiest look yet! SheaMoisture hair products contain no silicone, sulfates, parabens, phthalates, mineral oil or petrolatum."
(Source: sheamoisture.com)
Label Illustration: Power Greens / Moringa + Avocado
Ingredient Illustrations: Avocado Oil, Power Greens Mix, Moringa Oil
courtesy SheaMoisture
PURPLE RICE WATER COLLECTION
Key Ingredients:
Purple Rice water, Wild Orchid, Sweet Violet
Purple Rice Water: Rich in antioxidants. Legend has it that Purple Rice was once reserved for China's emperors.
Wild Orchid Extract: Humectant properties promote moisture retention.
Sweet Violet Extract: Provides slip to delicately detangle.
(Courtesy Ulta.com)
"Purple Rice Water Strength + Color Care Conditioner locks in moisture, nurturing strands back to health. Once forbidden, Purple Rice combines with Wild Orchid and Sweet Violet Extract in this nourishing formula to help combat unwanted brassy tones, while softening and detangling. Hair feels luscious and looks radiant."
(Source: sheamoisture.com)
Label Illustration: Purple Rice Water
Ingredient Illustrations: Purple Rice Water, Wild Orchid Extract, Sweet Violet Extract
courtesy SheaMoisture
Sheaimoisture Purple Rice Water Strength + Color Care Shampoo recognized by O the Oprah Magazine, Fall 2019
African Black Soap and Bamboo Charcoal COLLECTION
Key Ingredients:
African Black Soap, Bamboo Charcoal, Aloe
Deeply cleanse and detoxify skin of dirt, impurities and makeup with SheaMoisture's gentle, sulfate-free African Black Soap and Bamboo Charcoal Detoxifying Foaming Facial Wash. Clarifying African Black Soap plus the added benefits of Bamboo Charcoal help to balance oily, blemish-prone skin. Cooling Aloe soothes and nourishes the skin, leaving it clean, smooth and refreshed.
(Courtesy ulta.com)
Thanks for viewing. If you are interested in bespoke artwork or spot illustrations for packaging, please reach out to maggie@littlepatterns.com.
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