Pride 2022: Label Design, Rainbow Sherbet Sour

Label Design by Maggie Enterrios for Lake Arrowhead Brewing "We aimed to create a beer that celebrates the diversity of the LGBTQI+ community with a rainbow blend of raspberry, orange and lime. It’ll also have you feeling good in more ways than one: We’ll be donating a portion of our profits to The Trevor Project, an organization that is focused on the mental health of the entire queer community. We’re proud to be helping them with their mission. They truly save lives. This beer is brewed for everyone."

PRIDE BEER
Limited Edition Label Illustration


Lake Arrowhead Brewing Co. 
Illustration by Maggie Enterrios (@littlepatterns)
Rainbow Sherbet Sour, Pride Beer by Lake Arrowhead Brewing, Illustrated by Maggie Enterrios
THE BRIEF

I was delighted to team up with Lake Arrowhead Brewing once again for the 2022 limited-Pride can design.

The Rainbow Sherbet Sour is a blend of raspberry, orange and lime. We wanted something celebratory and playful in dazzling rainbow hues. 

The design features a life-sized rainbow sherbet cone front and center, surrounded by stacks of scoops in the colors of the LGBTQI+ flag.
Rainbow Sherbet Sour, Pride Beer by Lake Arrowhead Brewing, Illustrated by Maggie Enterrios
From the Lake Arrowhead Brewing Team:
"We aimed to create a beer that celebrates the diversity of the LGBTQI+ community with a rainbow blend of raspberry, orange and lime. Rounded out with a healthy dose of milk sugar, this rainbow sherbet-inspired sour will have you wondering, “Can I get this in a cone?”  

It’ll also have you feeling good in more ways than one: We’ll be donating a portion of our profits to The Trevor Project, an organization that is focused on the mental health of the entire queer community. We’re proud tobe helping them with their mission. They truly save lives. 

This beer is brewed for everyone."
Rainbow Sherbet Sour, Pride Beer by Lake Arrowhead Brewing, Illustrated by Maggie Enterrios
CHARITY

Lake Arrowhead Brewing will be donating a portion of Rainbow Sherbet Sour sales to the Trevor Project. 

"The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for LGBTQ (lesbian, gay, bisexual, transgender, queer, and questioning) young people."

Rainbow Sherbet Sour, Pride Beer by Lake Arrowhead Brewing, Illustrated by Maggie Enterrios
THE DESIGN

All graphics were created digitally in Adobe Fresco,
with art finalized in Adobe Photoshop and Adobe Illustrator.

Specs:
4-color print
Matte 
Adhesive Label


Initial concept / sketch by Maggie Enterrios
Side-by-side, sketch and final artwork by Maggie Enterrios
To view more of my work and process, connect with me on Instagram:
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