Philosophy
Packaging Illustration
Illustration: Maggie Enterrios
Design: Coty - Natalie Dumanian, Jessica Olavarria
Client: Philosophy / Coty
THE BRIEF
I was commissioned by the team at Coty to create dense botanical illustrations for four new gift sets: Amazing Grace, Pure Grace, Amazing Grace Ballet Rose and Amazing Grace Bergamot.
The illustrations were designed to be lush botanical wonderlands with scent note ingredients that highlighted each specific collection. See the full project below, along with illustration notes and process details.
Illustration by Maggie Enterrios
Illustrated Philosophy gift set by Maggie Enterrios. Photo courtesy Philosophy
AMAZING GRACE
3-piece gift set
top note: muguet
secondary notes: bergamot, neroli, orange blossom, rose
Illustrated Philosophy gift set by Maggie Enterrios. Photo courtesy Philosophy
PURE GRACE
3-piece gift set
top note: jasmine
secondary notes: bergamot, lavender, neroli, orange blossom, rose
Illustrated Philosophy gift set by Maggie Enterrios. Photo courtesy Philosophy
AMAZING GRACE BALLET ROSE
2-piece perfume gift set
top note: juicy berries
middle note: vibrant rose
dry: soft musk
Illustrated Philosophy gift set by Maggie Enterrios. Photo courtesy Philosophy
AMAZING GRACE BERGAMOT
3-piece perfume gift set
top notes: muguet and bergamot
secondary notes note: cedrat, jasmine, orange blossom
ARTWORK CREATION
I illustrated all assets in ingredient-specific bundles that could be splashed across each layout. It was paramount for each gift set to be unique to its scent notes but still cohesive as a full collection.
All compositions were illustrated on iPad Pro in Procreate.
Files were finalized in Adobe Photoshop and Adobe Illustrator
Philosophy gift set showing fresh muguet
Philosophy scent notes per collection
RESEARCH + DEVELOPMENT
While botanical accuracy was key, it was more important to develop a size + scale system that highlighted scent notes in a visually compelling manner. I created an outline of how elements would be scaled across all gift sets to ensure consistency, while keeping details at ideal sizes throughout.
initial botanical rendering
Once all of the botanicals had been illustrated, I created collection-specific bundles that could be used to scale across each individual set. This allowed for illustrations to be seamlessly placed on-pack as well as for POS and promotional uses.
illustrated concepts for Philosophy bergamot collection
Thank you for viewing.
This project was one of my all-time favorites to work on, and I'm thrilled with the final products.
This project was one of my all-time favorites to work on, and I'm thrilled with the final products.
-Maggie
The collection is currently available at philosophy.com and Ulta.
See more at littlepatterns.com or follow Maggie on Instagram.