Philosophy
Packaging Illustration
Illustration: Maggie Enterrios
Design: Coty - Jessica Olavarria
Client: Philosophy / Coty
Design Assistant: Angelika Piwowarczyk
Final illustration by Maggie Enterrios for Philosophy Spring 2023 packaging
THE BRIEF
I was commissioned by the team at Coty to create dense botanical illustrations for four new gift sets: Amazing Grace, Pure Grace, Amazing Grace Intense and Amazing Grace Bergamot.
The illustrations were designed to highlight scent notes in each product.
See the full project below, along with illustration notes and process details.
See the full project below, along with illustration notes and process details.
Full line-up of Spring 2023 packaging
ARTWORK CREATION
I illustrated all assets in ingredient-specific bundles that could be splashed across each layout. It was paramount for each gift set to be unique to its scent notes but still cohesive as a full collection.
Files were finalized in Adobe Photoshop and Adobe Illustrator
Initial Renderings / On-pack illustrations
Initial Renderings / On-pack illustrations
RESEARCH + DEVELOPMENT
While botanical accuracy was key, it was more important to develop a size + scale system that highlighted scent notes in a visually compelling manner, along with colorways that allowed each set in the collection to be differenti
Scent key for new collections.
Below, examples of early outlines to full-color rendering.
FINAL ARTWORK
Philosophy packaging illustrations by Maggie Enterrios
AMAZING GRACE
3-piece gift set
top notes: muguet
secondary notes: bergamot, neroli, orange blossom, rose
Philosophy packaging illustrations by Maggie Enterrios
PURE GRACE
3-piece gift set
top note: jasmine
secondary notes: bergamot, lavender, neroli, orange blossom, rose
Philosophy packaging illustrations by Maggie Enterrios
AMAZING GRACE INTENSE
2-piece perfume gift set
top notes: juicy berries (strawberry and raspberry)
secondary notes: vibrant rose, soft musk
Final artwork for 3-piece perfume set.
