HOLIDAY INDULGENCE: Illustration
Holiday Promotional Graphic, 2019
Illustration | Branding | Surface Design
Happy Holidays!
To celebrate the snacking season, I illustrated this promotional graphic as part of my agency's end-of-year client gift pack. With layers of delicious chocolates and a dash of surrealism, this drawing is meant to be mouthwatering, fun, and to inspire ideas for our clients.
THE BRIEF
Create an exciting pattern illustration that can be used across holiday promotional materials.
Deliverables: spot Illustrations, final pattern, final thank-you card
TECHNICAL SPECS
Tools used:
Illustrated in the Procreate
Finalized in Adobe Photoshop and Adobe Illustrator
I begin most compositions with monochromatic linework before positioning the artwork into a final layout. For this project, I began by separately illustrating all elements of the design before layering them together.
Initial Outlines
After establishing a linework and shading style, all elements were arranged into place, keeping in mind separate layers for specialty printing techniques.
Colored, textured spot illustrations
Luckily I had some help from my Instagram followers, making the tough decisions. :)
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